Intended Audience:
Any Real Estate Professional
The holy grail of any real estate business is growing a "referral/sphere-based business." However, beyond the occasional check-in with former clients, sending holiday gifts, and cheesy emails, many agents are underperforming in their efforts to steward clients well beyond the transaction. In this presentation, we discuss practical tips, hints, and methodological approaches that you incorporate in your own business to create a raving fanbase of clients and friends...and grow your business to unimaginable heights while having FUN!
The Cool Kids Club: Creating a Raving Fanbase From Your Sphere
1
Intended Audience:
Any Real Estate Professional
In his book "The Pumpkin Plan," Michael Michalowicz lays out a simple strategy to grow a remarkable business in any field. Using "The Pumpkin Plan" framework, our discussion will examine how we can apply this philosophy to our own real estate businesses, focusing on quality over quantity, and regaining valuable time in our personal lives.
The Pumpkin Plan Approach to Real Estate
2
Intended Audience:
Any Real Estate Professional
Agents are transactional. Advisors gain trust for a lifetime. In this presentation, we examine the importance of positioning yourself as an advisor to your clients and discuss practical tips, hints, and methodological approaches that you incorporate in your own business to rise above the other 80% of sales-oriented agents.
Be an Advisor, Not an Agent
3
Intended Audience:
Any Real Estate Professional
Using David Kim's book, "You are The Brand", we will discuss, step by step, how agents can build a "Life Brand" real estate business, and how this can impact brand generation marketing, client stewardship/follow-up, and can lead to a more purpose-driven approach to their real estate career.
Integrating Your Life & Business: Building a "Life Brand" Real Estate Business
4
Intended Audience:
Any Real Estate Professional
We all have passions, dreams, and goals that we want to achieve in our life. But the impetus and motivation for each achievement are different for us all. Here we discuss how your personal story and journey can fuel your fire and passion in accomplishing your destiny on this earth.
Finding Your Authentic Voice in Real Estate
5
Intended Audience:
Any Real Estate Professional
What is one of the worst pieces of advice consistently given to new agents in real estate? To focus exclusively on their "sphere" within their first year. In this presentation, it's argued that agents should strategically step outside of their comfort zone while building their real estate business initially, and how this can strategically set their business up in the future as a "sphere-based agent."
Your Sphere is NOT Your Friend: Stepping Out of Your Comfort Zone Year One
6
Intended Audience:
Seasoned Real Estate Professionals, Team Leads,
or Brokerage CEO
The money in real estate is great. The clients are fun. But do you REALLY want to be working in your business as an agent for the rest of your life? Most agents who are serious about building a real estate business will answer "no" to that question. However, many of those same agents have no idea how to get off the "real estate hampster wheel" and find themselves grinding just as hard in their businesses in year 15 as they did in years 1-5. In this presentation, we will discuss the importance of creating systems/structures in your business, how to document them for repeatability, and how to hire and hand off your day to day business for future freedom.
Firing Yourself: The Importance of Systems and Structures
in Your Business
7
Intended Audience:
Seasoned Real Estate Professionals, Team Leads, or Brokerage CEO
One of the most popular terms in real estate is "The CRM." Yet, it is one of the most misunderstood and underutilized tools within our industry. In this presentation we focus on the importance of the CRM, building an efficient (and usable) CRM structure, and placing your CRM on auto-pilot to create more time in your personal life.
Your Goldmine: Building, Mastering, and Actually USING Your CRM
8
Intended Audience:
Any Real Estate Professional
Getting listings is one thing, selling them is another. As a professional real estate agent, one of the most important duties of your job is to properly price your listings for market. There are many methods to collecting, organizing and presenting the hard data that will give your sellers the information they need to make the important decisions surrounding the pricing and marketing of their home.
The more pricing methods and strategies you understand and can effectively communicate, the better real estate agent you will be
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